Kylie Jenner debuted a brand new bright orange hue as she opened her second pop up store on Monday.
The 19-year-old star's highly-anticipated temporary store for her beauty empire Kylie Cosmetics was launched on Mercer street in New York.
Dressed in an eye-catching thigh-skimming tan dress and fur jacket which she wore draped over her shoulders, Kylie was mobbed by fans as she officially opened the shop.
And with the less-than-casual get up and her new bold wig, the star made sure she was the centre of attention for the occasion.
The Keeping Up With The Kardashians beauty was joined by her beau Tyga, who later took to Instagram to congratulate her on the launch.
Alongside a picture of the loved-up pair cuddling up to one another inside the shop, the 27-year-old Rack City rapper wrote: "Congratulations on your NYC Pop up Store!!!"
Last week, the teen teased fans with details of the opening when she shared an image of the outside of the building with boards emblazoned with pink dripping liquid covering the windows to her Instagram account.
She captioned the post: "Wow can't believe I'm coming to NYC next week to open up my second Pop Up Shop.. DREAMS!!! I'll see you guys there.
"Address: 27 Mercer St. New York City
"When: 2/13/17 I'll open the doors at 10am that morning & will be open daily until 9pm! (sic)."
Kylie also promised her store will stay open for Valentine's Day on February 14, unless all of her stock has sold out.